Our Segmentation Methodology
A structured, data-driven approach for accurate audience insights
Our methodology combines practical analytics, custom research, and real-world experience. We focus on clearly defining audience groups, uncovering behavioral patterns, and translating findings into strategies your business can use.
Meet Our Dedicated Team
Experienced analysts passionate about helping clients target markets more effectively
Our team brings together years of hands-on experience in analytics, market research, and creative problem solving. Each member brings their own area of expertise, ensuring a well-rounded and in-depth approach to segmentation.
By combining technical skills and industry knowledge, we craft unique, actionable solutions for every client.
Rachel Tan
Lead Data Analyst
Drives research and analytics for effective segmentation solutions.
Rachel specializes in translating complex datasets into strategic client advantages, with a background in advanced market analytics and a drive for clarity.
“Every dataset has a story worth sharing.”
Marcus Adeoye
Audience Research Lead
Crafts bespoke research plans for identifying unique audience subsets.
Marcus is passionate about unearthing underlying patterns within markets. His commitment to tailored research ensures clients never miss overlooked opportunities.
“Segmentation isn’t just numbers—it’s connection.”
Elena Novak
Segmentation Strategist
Builds actionable client profiles from segmented findings.
Elena excels at turning complex findings into straightforward strategies that speak to each brand’s goals. She thrives in collaborative, fast-paced settings.
“Clarity is at the heart of every market solution.”
Count on us for clear insights every step of the way.
How Our Process Works
Breaking down robust segmentation into four steps for actionable results—every phase designed for clarity and impact.
Briefing and Discovery Session
We start every project by understanding your objectives, gathering initial data, and outlining key outcomes to target throughout our work together.
Shared Insights
Establish project vision and shared understanding.
Clear Roadmap
Draft a process plan based on goals and details.
Data Gathering and Integration
We source relevant datasets, combine them carefully, and ensure all information is reliable, current, and anonymized for your protection.
Reliable Sources
Ensure data integrity and privacy in collection.
Seamless Integration
Blend information for a holistic market view.
Segmentation and Analysis
Our analysts dissect the integrated data to pinpoint high-potential audience segments, using tested methodologies for precision and repeatability.
Targeted Segments
Identify clear, actionable groups for outreach.
Detailed Patterns
Spot behaviors and trends for tailored strategies.
Reporting and Guidance
Finally, we translate insights into practical recommendations and reports, equipping your team to act with confidence in your new audience knowledge.
Actionable Steps
Deliver specific, usable strategies based on data.
Accessible Reports
Provide user-friendly findings for your business.
How We Compare
Focused on clarity, accuracy, and hands-on expertise so your audience segmentation delivers real value
See why solyvenqara stands apart from other segmentation providers by emphasizing practical analytics and tailored insight delivery for growing businesses.
solyvenqara Analysis
Tailored, transparent market segmentation
Custom Segmentation Insights
Unique, client-focused segment reports
Real-Time Adjustments
Ongoing updates and support provided
Actionable Documentation
Clear and practical audience overviews
Plain Language Reports
Easy-to-understand, jargon-free insights
Privacy-First Data Handling
Strong privacy controls throughout process
Generic Agency
Standardized segment profiles only
Custom Segmentation Insights
Unique, client-focused segment reports
Real-Time Adjustments
Ongoing updates and support provided
Actionable Documentation
Clear and practical audience overviews
Plain Language Reports
Easy-to-understand, jargon-free insights
Privacy-First Data Handling
Strong privacy controls throughout process